Assessing eXperiences: Usability, User eXperience, Customer eXperience

SEMINARIO DEL DOCTORADO DE ESTADÍSTICA, OPTIMIZACIÓN Y MATEMÁTICA APLICADA. CURSO 2015-2016

Título: Assessing eXperiences: Usability, User eXperience, Customer eXperience

Ponentes: Prof. Dr. Cristian Rusu (Pontificia Universidad Católica de Valparaíso, Chile)

Fecha: jueves 26 de mayo de 2016 a las 12:30 horas

Lugar: Sala de Seminarios del  Instituto Universitario de Investigación CIO, Edificio Torretamarit

Resumen:

Usability is a key concept in Human–Computer Interaction (HCI). It was discussed for decades, but its definition is still evolving. A widely accepted definition is the one provided by the ISO 9241 that highlights that usability refers not only to software systems, but also to products and services. User eXperience (UX) goes beyond the three generally accepted usability’s dimensions: effectiveness, efficiency and satisfaction, and, again, UX does not limit to software systems; it applies to products and services as well. A broader concept of Customer eXperience (CX) is emerging. As UX extends the usability concept, CX extends the UX concept.

Usability evaluation methods are usually classified as: (1) empirical usability testing, based on users’ participation, and (2) inspection methods, based on experts’ judgment. Evaluating UX is more challenging, and arguably overwhelming for newcomers. As CX is a wider concept, assessing CX is even more challenging than assessing UX.

The lecture will analyze the Usability/UX/CX concepts and some evaluation methods. It will present the research done by the “UseCV” Research Group over the years, and the latest results.

Breve Bio:

Cristian Rusu is full professor at Pontificia Universidad Católica de Valparaíso (PUCV), in Chile. He is PhD in Applied Informatics from Technical University of Cluj-Napoca (Romania). He worked in several software companies and research institutes in Romania and Chile. Since 1999 he is fully dedicated to academia. He serves in editorial boards and conference program committees and disseminates Usability’s importance, in Chile and Latin America. His research interests focus on HCI, Usability, User eXperience, and Customer eXperience. Former Chair of the Chilean ACM-SIGCHI Chapter, he is also the head of the ”UseCV” Research Group in HCI at PUCV.